by Rob O'Byrne | Jun 1, 2015 | Marketing, Tips on Consultng
If you’ve been taking a look at my previous posts, you’ll notice I’ve mentioned marketing at least once or twice. I’ve certainly stated that some marketing knowledge is essential if you are to run your own consulting business. But do you really know why you...
by Rob O'Byrne | May 4, 2015 | Marketing, Sales, Tips on Consultng
I recently had a conversation with an acquaintance of mine, who happens to be a psychotherapist. Don’t be concerned—I’m not in need of therapy yet. The conversation was purely social and centered on some of the parallels between his line of work and mine. In...
by Rob O'Byrne | Sep 13, 2014 | Marketing, Start Consulting, Videos
This is a little more than stating your consulting service offering and trying to ‘differentiate’ your consulting services. Deep down, really deep down, what do you actually stand for? Why do you do, what you do? This awesome video from Simon Sinek will...
by Rob O'Byrne | Jun 20, 2014 | Marketing, New Businesses
Yes, you need a website! Why? Because that’s how 30-40% of your clients will find you! If you picked a really cool consulting business name, then picking a name for your website is easy. It should be the same…. Don’t make it hard for people to...